optimiza
+34 (609) 971 3078826 Dickens Ave
Surfside, Florida FL. USAC/ Eduardo Rivas 14,
Madrid, 28019. Spain
Surfside, Florida FL. USAC/ Eduardo Rivas 14,
Madrid, 28019. Spain
Our mission is to build the future artists deserve—one where technology serves creativity, and sustainable careers are the standard, not the exception.
CENIE was born from a fundamental disconnect I've witnessed my entire life: the world of the performing arts and the world of technology often speak different languages. Tech companies build "one-size-fits-all" solutions that misunderstand the creative process, while arts organizations struggle to keep pace with a digital world that feels alien to their work.
CENIE is the bridge.
We are a new, comprehensive ecosystem founded on the principle that the most profound innovation comes from deep, interdisciplinary expertise. We exist to translate the possibilities of technology into the language of art, ensuring that the future of performance is shaped by those who understand it best: the artists themselves.
Our vision is for a world where artists are empowered to build thriving, sustainable careers on their own terms. Where technology acts as a creative collaborator, not a threat. And where the timeless human connection of live performance is preserved and amplified for generations to come.
Our Mission: To make this vision a reality by providing artists and organizations with the essential, artist-centric education, tools, and frameworks they need to navigate the digital age with confidence and creativity.
This mission isn't just a business plan; it's the culmination of my life's work. I have spent over 30 years living in two parallel worlds.
By day, I was a performing artist and academic. Starting at age 10, I dedicated my life to ballet and contemporary dance. I pursued this passion to the highest academic levels, earning a PhD in the choreography and directing of Broadway musicals, and becoming a university professor, where I've had the privilege of guiding thousands of talented students into their professional careers. I have lived the financial precarity, the operational inefficiencies, and the skills gaps that hold back so many brilliant artists.
By night, I was a self-taught technologist. From learning my first programming language at age 10 to mastering Python, DevOps, and AI/ML development, I have always been fascinated by how systems work. I've built mobile apps, designed 3D animations, and created AI agents to solve complex problems.
For decades, these two halves of my life remained separate. CENIE is the moment they come together. I founded CENIE because I believe the future of our industry depends on leaders who are fluent in both languages—art and code. This deep, personal, and lived expertise is the foundation of everything we do.
Every technology integration and business innovation must enhance, not compromise, authentic artistic expression and cultural values.
Our solutions are grounded in research, tested through practice, and continuously refined based on real-world outcomes.
We build for and with the performing arts community, ensuring our tools serve real needs rather than imposing external solutions.
We prioritize long-term sustainability over rapid scaling, building foundations that support lasting positive change in our industry.
CENIE exists because the performing arts community deserves technology that understands and serves our unique needs. Together, we can build a future where creativity and technology work in harmony.